Jack Ferguson

  Why Your Marketing Isn’t Delivering Quick Wins Struggling to see the immediate marketing results you’re after? You’re not alone. In this episode, we dive

Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why Today we are diving into the world of outsourcing marketing tasks and functions—how and why

How to Slash B2B Sales Cycles and Manage Investor Expectations In this episode, we explore how B2B software companies can speed up their sales process.

Unusual yet effective marketing and sales tactics for B2B companies! You already know about the typical sales and marketing tactics. Email marketing, content creation, PPC.

So….you’re getting ghosted after the demo? Ever wondered why your sales demos might not be hitting the mark? Ever wondered why your proposals seem to

Is CAC a waste of time for mid-sized companies? In this episode, Alex Urquhart and Jack Ferguson discuss CAC (Customer Acquisition Costs). Is this a

Should you hire a lead gen agency? In this episode, Alex and Jack consider whether you should hire a lead gen agency or not.What are

CEO: What should a startup’s marketing budget even look like? In this episode, Alex and Jack dive deep into the aspects of setting a strategic

Who the f$#^ do we target? Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do

Marketer: Can we hire a product positioning consultant? CEO: Why??? This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups