Should you hire a lead gen agency? In this episode, Alex and Jack consider whether you should hire a lead gen agency or not. What are the circumstances where this

CEO: What should a startup’s marketing budget even look like? In this episode, Alex and Jack dive deep into the aspects of setting a strategic marketing budget for early-stage startups.

Who the f$#^ do we target? Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15 million in revenue but

Marketer: Can we hire a product positioning consultant? CEO: Why??? This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies. We’re going

CEO: What Marketing and Sales metrics should I be tracking? Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15

‘Marketing and Sales: We don’t know what to do??? Help!!!’ Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15