What should a startup’s marketing budget even look like?

What should a startup’s marketing budget even look like?

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CEO: What should a startup’s marketing budget even look like?

In this episode, Alex and Jack dive deep into the aspects of setting a strategic marketing budget for early-stage startups.
Our main character Jordan (who we all know as the Founder of Startup Writrrr – has now seen success in converting 5 of 10 free users to paid, and has now been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.

But where should Jordan begin?

Some of the specifics this episode will cover include:

– The best place to start – how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.

– The significance of data-driven decision-making.

– Pinpointing effective channels and messaging through growth testing.

– The crucial role of hiring skilled personnel – but only at the right time

– The importance of considering customer success and retention in budget planning.

This episode is co-hosted by Jack Ferguson and Alex Urquhart

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson

Visit Alex’s website here: Home | Market Science (market-science.co)

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