We’re going to look at key considerations to help you get more bang for your buck in these product areas.
Who should listen?
– Founders of startups
– Employees of startups
– Marketing professionals
– Sales professionals
and
– Business owners.
Why?
To better understand the key things to get your product messaging right, which will increase revenue and delight customers.
This concept is explored through a scenario. An AI consulting startup Writrrr, who have 4 employees and a CEO Jordan Lee. Employees are a salesperson, marketer, AI expert who is also the product manager, and a developer. Currently they have 10 free users on the platform and no paid customers.
In this episode, Writrrr’s marketer, Bailey, wants to get in a product positioning consultant as the market doesn’t understand what they do. CEO Jordan is skeptical. So what should he do?
Some of the specifics that this episode will cover include:
– What product marketing and product positioning is?
– How to use the 5 why’s to nail your message
– What marketers can learn from sales people around product messaging
– Many examples of strong and weak product positioning
– The fastest way to know whether your product messaging is effective
This episode is co-hosted by Jack Ferguson and Alex Urquhart
Links to Jack and Alex:
Jack’s LinkedIn: Jack Ferguson | LinkedIn
Alex’s LinkedIn: Alex Urquhart | LinkedIn
The Push LinkedIn: The Push: Overview | LinkedIn
Jack’s personal website: Small Business Consultant Brisbane – Jack Ferguson
Alex’s website: Home | Market Science (market-science.co)