What should a startup’s marketing budget even look like?
CEO: What should a startup’s marketing budget even look like?
Our main character Jordan (who we all know as the Founder of Startup Writrrr – has now seen success in converting 5 of 10 free users to paid, and has now been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.But where should Jordan begin?
Some of the specifics this episode will cover include:
– The best place to start – how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.
– The significance of data-driven decision-making.
– Pinpointing effective channels and messaging through growth testing.
– The crucial role of hiring skilled personnel – but only at the right time
– The importance of considering customer success and retention in budget planning.
This episode is co-hosted by Jack Ferguson and Alex Urquhart
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson
Visit Alex’s website here: Home | Market Science (market-science.co)
