So what should Sarah measure?

If you’re a GM or CEO who is having issues with marketing and sales measurements, or more likely Marketing AND Sales measurements, this is the perfect episode for you.

We discuss what should be measured, the exact metrics, and why. 

Some of the specifics this episode will cover include:

– How to use science and studies in your sales and marketing measurements.

– The four categories of measurement within the sales and marketing departments.

– A mental framework for thinking about the measurements you make

– A buying process and a selling process and why it is important to differentiate between the two.

– Why the funnel is so flawed

– How to bring more predictability to your marketing and sales functions

– What is share of search and how can it help measure awareness?

– How qualitative data makes you more money

This episode is co-hosted by Jack Ferguson and Alex Urquhart

Shownotes:
4:00 Conceptually, how should someone think about tracking metrics in a marketing and sales department?

6:30 How should you use studies and science to assist your marketing and sales measurements?

9:20 When should you cut a metric from a report?

13:00 Why the funnel is such a flawed concept.

16:30 The first category of measurement

25:00 The second category of measurement

26:30 The third category of measurement

34:00 The fourth category of measurement

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson

Visit Alex’s website here: Home | Market Science (market-science.co)