We discuss what should be measured, the exact metrics, and why.
Some of the specifics this episode will cover include:
– How to use science and studies in your sales and marketing measurements.
– The four categories of measurement within the sales and marketing departments.
– A mental framework for thinking about the measurements you make
– A buying process and a selling process and why it is important to differentiate between the two.
– Why the funnel is so flawed
– How to bring more predictability to your marketing and sales functions
– What is share of search and how can it help measure awareness?
– How qualitative data makes you more money
This episode is co-hosted by Jack Ferguson and Alex Urquhart
Shownotes:
4:00 Conceptually, how should someone think about tracking metrics in a marketing and sales department?
6:30 How should you use studies and science to assist your marketing and sales measurements?
9:20 When should you cut a metric from a report?
13:00 Why the funnel is such a flawed concept.
16:30 The first category of measurement
25:00 The second category of measurement
26:30 The third category of measurement
34:00 The fourth category of measurement
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson
Visit Alex’s website here: Home | Market Science (market-science.co)