Marketer: Can we hire a product positioning consultant? CEO: Why???

This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.

We’re going to look at key considerations to help you get more bang for your buck in these product areas.

Who should listen?

– Founders of startups
– Employees of startups
– Marketing professionals
– Sales professionals
and
– Business owners.

Why?

To better understand the key things to get your product messaging right, which will increase revenue and delight customers.

This concept is explored through a scenario. An AI consulting startup Writrrr, who have 4 employees and a CEO Jordan Lee. Employees are a salesperson, marketer, AI expert who is also the product manager, and a developer. Currently they have 10 free users on the platform and no paid customers.

In this episode, Writrrr’s marketer, Bailey, wants to get in a product positioning consultant as the market doesn’t understand what they do. CEO Jordan is skeptical. So what should he do?

Some of the specifics that this episode will cover include:

– What product marketing and product positioning is?

– How to use the 5 why’s to nail your message

– What marketers can learn from sales people around product messaging

– Many examples of strong and weak product positioning

– The fastest way to know whether your product messaging is effective

This episode is co-hosted by Jack Ferguson and Alex Urquhart

Links to Jack and Alex:

Jack’s LinkedIn: Jack Ferguson | LinkedIn

Alex’s LinkedIn: Alex Urquhart | LinkedIn

The Push LinkedIn: The Push: Overview | LinkedIn

Jack’s personal website: Small Business Consultant Brisbane – Jack Ferguson

Alex’s website: Home | Market Science (market-science.co)