Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why

Today we are diving into the world of outsourcing marketing tasks and functions—how and why it can be great for your business, but also why it often goes wrong.

We’ll break down real-life marketing disasters to help you avoid these pitfalls and we will share crucial tips on how to make outsourcing work for you.

Specifically, we’ll share:

– How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.

– Personal stories of when outsourcing has succeeded and when it has failed….and most importantly, why.

– A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake. That story is in the first few minutes of this episode.

– Ways in which external marketing providers can try and trick you. I share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought.

– A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position.

– When you should contract a consultant vs when it’s best to contract a marketing agency

– How you can maintain internal control while outsourcing. 

– What marketing agencies are really experts in, so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business.