They had issues with branding in Episode 1 of this season which were solved, but now their sales and marketing teams have come to CEO Sarah and said they don’t know why their results have been so poor. 

If you’re a GM or CEO who is having issues with marketing and sales, or more likely Marketing AND Sales, this is the perfect episode for you.

We discuss the fundamentals of how these teams should work together, what are the foundational considerations for these functions, and what realistic expectations actually look like.

Some of the specifics this episode will cover include:

– Why it’s so important to understand how your category behaves and buys

– How to intercept a prospect just before they come into market, which is often a great time to get in front of them.

This episode is co-hosted by Jack Ferguson and Alex Urquhart

Shownotes:

1:30 Quick recap of AppCrafter Studios

2:20 The sales and marketing team don’t know how to improve results, what should they do?

11:20 IBM story

17:20 Why is sales an outcome?

22:15 Why should you focus on a buying process and not a selling process?

24:50 Why you should have one growth team rather than two separate sales and marketing teams.

27:30 Why creative agencies and sales teams need to talk.

32:40 Why does someone need to lead the functions?

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson

Visit Alex’s website here: Home | Market Science (market-science.co)