Interview with Justin Falk (2017)

Justin Falk

Justin Falk on Starting a Business in an Industry you haven’t worked in, Micro KPI’s, and rebelling against society’s expectations.

This episode features Justin Falk; Founder of Talent Vine.

In this episode we talk about how Justin started a business in an industry he had never worked in (recruiting), and how that naivety impacted the growth of his business.

We speak about rebelling against society’s expectations, and why being a good High School student could in fact hamper your development as a Business Owner.

Justin introduces me to a concept known as Micro KPI’s, we talk Sleep Apnoea and the effect that can have on one’s productivity, and also the benefits Sensory Deprivation Therapy provides professionals.

You can find Justin at:


You can find Talent Vine at:



Show Notes:

04:55 What is Talent Vine?

05:30 What made you come up with the idea?

11:35 Why is Talent Vine needed?

13:55 How was your service received in the recruiting space?

16:05 What were some of the tough times you pushed through in your career?

18:05 Why do you think it was easy to get a client in the beginning, but then struggle to get the next one?

19:35 Do you need to fail yourself, before you will listen to others?

24:50 What would you do in the first 2 weeks of business if you had your time again?

28:45 Did you ever go into meetings feigning need for advice when you were really there to sell your service?

31:25 You were a child actor. Tell us about that.

32:20 You also participated in Iron Man competitions. Were you always ambitious?

34:00 What were you like in school?

35:05 How did you change once you left school?

42:05 Do you ever have challenges with self doubt?

46:15 Can you explain the difference between a day where you meditate and one where you don’t?

47:20 Did it take time when you started meditating to feel the benefits?

52:35 You talk about sleep, it’s so important, what are your challenges with sleep?

55:35 Have you tried Sensory Deprivation Therapy?

Resources and Companies Mentioned:

Psychometric Tools

Parkinsons Law

Sleep Apnoea


Sensory Deprivation Therapy

River City Labs


Stack Overflow





People Mentioned:

Mark Phillips

Tim Ferriss

Gary Vaynerchuk

Rick Rubin

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