Is CAC a waste of time?

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Is CAC a waste of time?

Is CAC a waste of time for mid-sized companies?

In this episode, Alex Urquhart and Jack Ferguson discuss CAC (Customer Acquisition Costs). Is this a useful metric? Or is it a waste of time?We discuss the pros and cons of using such a metric in your company.Some of the specifics this episode cover include:– What factors influence the accuracy of CAC measurements- How Marketing Agencies game CAC

– Whether a mid-sized company should use CAC or something else

– How Executive and Marketing teams form different perspectives around ROI

– How to get a wife in 20 dates

– The Doorman Theory

And

– How company culture and marketing are interconnected

This episode was co-hosted by Jack Ferguson and Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit Jack’s personal website here: Small Business Consultant Brisbane – Jack Ferguson

Visit Alex’s website here: Home | Market Science (market-science.co)